Every Sunday you get 5 verdicts on D2C ads: kill it, keep it, or test it. Each one with the reason behind it and what to do on Monday. Free.
Blocking pincodes to fix RTO. It's a persona problem, not a pincode problem.
Mapping Shopify + Meta + GA data together. That's where the journey actually breaks.
Feeding winning hooks + hold rates to Claude for new angles. Workflow inside.
Judging an account on CTR and CPM alone. Audit the funnel, not the dashboard.
Scaling beyond the ABO vs CBO debate. What to watch instead.
// how it works
Most D2C content gives you information. You already have too much of that. This gives you a decision.
Common advice that's quietly burning your ad spend, and why it fails.
What's working in real D2C accounts right now, and how to scale it.
A new setup, angle or AI workflow worth one small, controlled test.
// sample verdict
// what's inside
Structure, scaling, creative and what changed this week that matters.
CAPI, attribution, and the numbers that lie to you.
RTO, COD, P&L. The stuff behind your ROAS.
Claude and n8n workflows that actually save hours.
not inside: general AI news · funding gossip · "10 tools you must try"
// who it's for
D2C founders spending ₹1L+ a month who want a second opinion before the next budget call.
Performance marketers who want to think beyond Ads Manager and talk to founders in ₹, not CTR.
First-time founders running Meta ads who want the full picture, not hacks.
Anyone looking for a daily dose of AI news. Plenty of those already.
// join
Free. One WhatsApp message every Sunday. Reply STOP anytime.
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